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Branding
BrightCrop Rebrand
Client · BrightCrop Agritech
End-to-end rebrand for a regional agritech leader — naming refresh, identity system and launch campaign.
Gallery
Inside the work.
Objectives
What we set out to do.
- Reposition the brand for a new B2B audience
- Create a scalable identity across 6 markets
- Launch with a coordinated campaign
Scope of work
What we delivered.
- Brand audit and positioning workshops
- Naming refresh and identity system
- Guidelines and toolkit
- Launch film and campaign creative
Challenges & solutions
How we approached it.
Challenges
Balancing legacy equity with a modern posture while shipping a system flexible enough for six local markets.
Solutions
We built a modular identity around a single visual signature, paired with market-specific tone guidance so local teams could adapt without breaking the brand.
Outcomes
Results that mattered.
+38% pitch win rate in first two quarters
Adopted across 6 markets without local redesigns
Recognised in two regional design awards
Services involved
What went into it.
Brand StrategyIdentity DesignGuidelinesLaunch Campaign