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Video
City After Dark
Client · Tourism Board
Cinematic 60-second city film for the tourism board's flagship night-life campaign.
Gallery
Inside the work.
Objectives
What we set out to do.
- Reposition the city as a premier nightlife destination
- Create a hero spot plus a family of cutdowns
- Reach both domestic and diaspora audiences
Scope of work
What we delivered.
- Creative direction and treatment
- Five-night principal photography
- Colour, sound design and delivery for TV, YouTube and vertical social
Challenges & solutions
How we approached it.
Challenges
Coordinating night shoots across multiple neighbourhoods and lighting conditions while keeping continuity in the edit.
Solutions
We pre-scouted every location, matched exposure with a fixed lens set, and built a modular edit that could be recut for any duration.
Outcomes
Results that mattered.
1.1M YouTube views in six weeks
Adopted as the official campaign spot
Extended into a full series
Services involved
What went into it.
VideographyCreative DirectionColour GradingSound Design