All projects
Video
City After Dark
Client · Tourism Board
Cinematic 60-second city film for the tourism board's flagship night-life campaign.
Gallery
Inside the work.
Project Overview
What we set out to do.
- Reposition the city as a premier nightlife destination
- Create a hero spot plus a family of cutdowns
- Reach both domestic and diaspora audiences
Scope of work
What we delivered.
- Creative direction and treatment
- Five-night principal photography
- Colour, sound design and delivery for TV, YouTube and vertical social
How we approached it.
Solutions
We pre-scouted every location, matched exposure with a fixed lens set, and built a modular edit that could be recut for any duration.
Outcomes
Results that mattered.
1.1M YouTube views in six weeks
Results that mattered.
Adopted as the official campaign spot
Results that mattered.
Extended into a full series