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Photography
Leaders Portrait Series
Client · Hipcity Innovation Centre
Editorial portrait series of 24 founders shaping the next decade of innovation across the continent.
Gallery
Inside the work.
Objectives
What we set out to do.
- Create a cohesive portrait system for 24 founders
- Produce assets ready for web, print and press
- Reflect the personality of each founder
Scope of work
What we delivered.
- Concept and lighting design
- Studio and on-location sessions in three cities
- Retouching and library delivery
Challenges & solutions
How we approached it.
Challenges
Delivering a consistent visual identity across founders shot in different cities, backgrounds and time zones.
Solutions
A locked lighting recipe and shot list travelled with the crew, and a single retoucher owned final looks to keep the series coherent.
Outcomes
Results that mattered.
Featured in 4 publications
Used across web, decks and press kits
Now a recurring annual series
Services involved
What went into it.
Editorial PhotographyStudio DirectionRetouching